A GTM Approach to Sales Enablement
Introducing Book 1 of the Moneyball Series:
"Top sales enablement challenges"
Replicate Success. Faster.
This practical handbook draws on insights from in-depth interviews with C-level executives, GTM leaders, Sales and Enablement leaders, CS and HR professionals. Packed with field-proven recommendations, it addresses core challenges that often prevent Enablement Practitioners from achieving their goals.
Avner is a seasoned professional that knows and owns sales enablement in the true sense of the function. His vast experience and hands-on approach especially within tech is admirable. Embracing processes, understanding methodologies and delivering factional on boarding encompass his unique, logical and integrative approach.
James Abraham
CEO of Sandler ® Israel
Avner Baruch is sharp as a pin. Get this book
Marcus Cauchi
The Ally Method™: The Science of Alliance
It’s a handbook and a field guide!
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
It’s also a handy field guide for reference as an Enablement effort executes in the wild with sellers and customers.
A good addition to my curated resources.
Tim Stansky
Lead Enablement Partner
What's inside?
130+ Pages & Field-tested recommendations !
Challenge #1: Reps Don’t Practice
Challenge #2: The Lagging Effect
Challenge #3: ROI & Impact of Enablement
Challenge #4: Mind The Gap
Challenge #5: Role & Responsibilities
Challenge #6: It’s not what you see...
Challenge #7: Trust
Challenge #8: Lack Of Data
Challenge #9: Data Overload
Challenge #10: Lack Of Collaboration
Challenge #11: Down the Rabbit Hole
Challenge #12: Headcount
Challenge #13: Budget
Challenge #14: Non-Sales Activities
Challenge #15: Product Announcements
And get a bonus:
Free seat to Project Moneyball's Online Course on Udemy:
"Sales Recruiting Excellence"
Share your BOOK review on Amazon or LinkedIn and receive your coupon.
(Got questions? Contact Avner Baruch)
What readers say
The book describes the new sales approach and helps identify the main drawbacks and limitations in the current competitive sales landscape, particularly for small range companies and startups.
It is highly recommended to read this book in order to enrich your sales, increase your experience and gain an innovative point of view on the entire sales process.
Vitaly Rainus, Sales Director
A brilliant work done by Avner Baruch !! valuable tips and recommendations, with C-Level Executives insights, Intelligent mind-set and methodologies which are perfect GAME CHANGERS !!!
Warmly recommended for anyone involved in the Sales process.
Noam Bar-On, Sales Leader
This is an amazing guide with field tested recommendations, if you haven’t seen Avner’s content, if you haven’t had a chance to meet with Avner - you absolutely have to. He has an engineering background, and he is a little bit different from other enablers in terms of how he approach enablement challenges…
Crystal Nikosey, "Your Favorite Enabler"
+ Bonus !
Free seat to Project Moneyball's Online Course on Udemy: "Sales Recruiting Excellence"
Share your BOOK review on Amazon or LinkedIn and receive your coupon.
(Got questions? Contact Avner Baruch)
More from Avner Baruch & Project Moneyball:
New - Project Moneyball's Online Course -
"Sales Recruiting Excellence"!
Tailored specifically for Talent Acquisition Managers, Sales Recruiters and HR Business Partners
Conduct interviews at eye level with Sales Applicants and learn how to identify A-Players and potential fit earlier and faster.
More praise for "Top Sales Enablement Challenges"
Amazing effort by Avner Baruch revolutionizing the sales enablement domain!!!
Gilad Friedman, VP Channels
I found your writing to be very professional and insightful, offering significant value to those in the sector. Your ability to distill complex concepts into clear and accessible information is commendable.
I recommend this book to anyone interested in the subject. It's an excellent resource that not only educates but also inspires readers to delve deeper into the topic. Your thoughtful analysis truly shines through.
Galit Scott (Fireman), Sales & Business Operations, Enablement Manager
It’s a handbook and a field guide!
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
It’s also a handy field guide for reference as an Enablement effort executes in the wild with sellers and customers.
Tim Stansky, Sales Enablement Leader.
I just finished your book and I have to tell you - it was incredible. Such an easy read, and also so practical and insightful.
It’s made me think differently about the onboarding program I've been working on for months now.
Talya Remer, Revenue Operations Leader
Avner Baruch
Father, Husband, Author
I am a GTM & Sales Enablement leader pioneering Revenue Intelligence with over 15 years of experience. I have built and led Sales Enablement and Sales Operations functions from the ground up for leading SaaS startups such as Rapyd, WalkMe, Imperva, Sisense, Tufin and others. As the founder and CEO of Project Moneyball - a GTM consulting firm, online academy, and book series, I am passionate about redefining sales Enablement to meet the specific demands of early stages startups and scaling businesses. To me, it's not just about equipping teams with the right tools but instilling the right mindset, the “WHY.” I go beyond teaching salespeople how to sell; I teach them how to listen, adapt, and work effectively and efficiently in a complex digital work environment. I take a straightforward, no-nonsense approach, focusing on understanding, adapting, performing and reinforcing. Throughout my career, I have led Sales Enablement and Revenue Intelligence functions for various SaaS companies. I began my professional journey in 1996 as an electrical engineer majoring in physics, eventually moving into operational and training roles to empower customers, partners, sales, and customer success teams. Since 2017, I have been developing “Project Moneyball,” a new approach to Sales Enablement aimed at transforming the traditional reactive model into a proactive and predictive one. My mission is to empower Sales Enablement practitioners to act as a GTM Multiplier, helping C-Level executives, Sales and GTM leaders make better strategic decisions based on my unique methodologies that impact the entire lifecycle, from lead generation to closed-won deals and retention.
